September 21, 2012
Actian's Vectorwise Helps Inferenda Derive Business Value from Big Data
By Mini Swamy
Data volumes are growing exponentially, so much so that big data is now spilling onto the sidewalks of the Internet, creating an urgent demand for real-time analytics. And, with the race to capitalize on that trend reaching a head, specialist data management solutions have become the need of the hour.
Actian, which incites action for 10,000 customers worldwide with Vectorwise, a direct, fast, easy to implement, cost-effective analytic database, claims to be equipped to handle large amounts of data and customer queries extremely well.
That being so, Inferenda has chosen to be added to Actian's stellar list of customers, and joins a long line of data-oriented businesses requiring collating, aggregate, store and analyzing data for actionable business intelligence.
With Actian Vectorwise powering QueryFlex, Inferenda stated it has experienced measurable customer retention, increased customer satisfaction and minimized turnaround time for customer orders. Sales reps at Inferenda found that customer complaints have also decreased.
"As we witnessed an increase in customer orders and queries, our company needed an analytic database that was direct, fast, easy to implement and worked well with our vast amounts of data and customer queries," said Pam Lang, chief information officer at Inferenda.
Vectorwise, regarded as a record-breaking analytic database, continues to gain momentum in providing core real-time data infrastructure for modern SaaS (News - Alert), analytics and data providers, cloud businesses, marketing organizations, data aggregators and more.
According to Fred Gallaher, general manager of Vectorwise at Actian, past solutions were slow running exploratory queries and difficult to manage, often consuming over 10 minutes to run one query.
However, once Actian Vectorwise was implemented, there was an immediate increase in speed, allowing the company to run queries at 10 times the speed.
Regarded as an ideal platform for companies that generated huge amounts of unstructured data that needs to be analyzed for critical business insight, Actian Vectorwise is being viewed as a boon to businesses and a revenue generating opportunity for analytic and data service providers.
Vectorwise does indeed appear to be pushing the growth in analytic customer services across the globe.
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Edited by Brooke Neuman