September 24, 2012
Genoo Adds New Features to SalesView
By Anshu Shrivastava
Genoo has announced new SalesView features, saying that the features serve as a marketing-integrated customer relationship management (CRM) system for small- to mid-sized businesses (SMB).
With Genoo’s SalesView, salespeople can keep an annotated list of their leads with associated activities and calendar tasks. It creates a unified, trackable, intelligent sales dashboard for businesses, according to company officials.
SalesView also enables salespeople to see a pool of leads that the marketing department has scored as sales-ready, and claim leads from that pool to put in their personal queue.
To the selected lead, they can send personalized e-mails, add notes, create opportunities, and view the latest activities those leads have taken, including visiting the company’s website and viewing or downloading resources.
Peggy Albert of Arrowhead Medical Resources, a customer of Genoo, said the integration it provides with their company’s Marketing Group and Sales Teams is amazing.
“I’m sure our sales groups both in the field and in our office are going to really enjoy the intuitive simplicity of working with this CRM,” Albert said, adding that typically one needs to have at least one database analyst and a couple of developers on the staff to get anywhere near the capabilities that SalesView offers out of the box.
Genoo integrates with the large CRM system Salesforce.com (News - Alert), but Kim Albee, the company’s president, noted that for many small- to mid-sized businesses (SMB), that solution was overkill.
Businesses commonly invest a lot of money to set up a CRM system, but the system is rarely used or its management takes too much of time. Company officials said that SalesView can create a single page that any salesperson can use. He or she can take the qualified leads from the marketing system, then identify and pursue opportunities, and turn that lead into a customer.
With SalesView, a lead continues to be tracked by Genoo’s marketing software, so while the sales person is following up with them, they can see if this lead went out and viewed a video recently or downloaded an eBook on a topic.
They can customize their approach to that person based on their interests as well.
Genoo aims to provide marketing automation and online marketing tools for SMBs. Earlier in August, the company expanded its offerings by adding two new service plans. In addition to their standard package for small business, companies can also now choose from Premium and Elite packages.
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Edited by Braden Becker