October 02, 2012
Guy's American Kitchen & Bar Picks Spectrio's On-Hold Messaging Solution
By Anshu Shrivastava
Spectrio has said that Guy’s American Kitchen & Bar is using its personalized, on-hold messaging solution.
Guy’s American Kitchen & Bar restaurant recently opened in Times Square, Heartland Brewery. It said that it introduced the new on-hold messaging campaign featuring Guy Fieri.
“Guy’s American Kitchen & Bar embodies everything that is Guy Fieri, a big restaurant with big food, big taste and Guy’s signature style incorporated in the interior,” said Jon Bloostein, owner of Heartland Brewery.
That said, when people call up Guy’s to learn more about the restaurant, it is only fitting that the on-hold voice they hear is from the man himself, Bloostein said, adding that working with Spectrio has helped make this possible and they look forward to continuing their work with the company in the near future.
“The program will connect Guy’s voice through our on-hold messaging system and the restaurant’s telephone system, supplying callers with key information in a personalized and enticing manner,” said Aaron Kleinhandler, principal and CEO at Spectrio.
The agreement called on Spectrio to produce the audio recording. Moreover, the company also remotely downloaded the on-hold messages to its equipment located at Guy’s American Kitchen & Bar.
Additionally, Spectrio intends to update the audio and change messaging to compliment the restaurant’s marketing objectives, according to company officials.
This latest announcement builds on the continued growth between Heartland Brewery and Spectrio, which creates and produces all the on-hold marketing messages for all of Heartland Brewery’s eight locations. “The company is glad to continue its relationship with Heartland Brewery to give voice to Guy’s American Kitchen & Bar,” Kleinhandler said.
Tampa, Fla. based Spectrio provides audio and video based solutions to help clients deliver effective marketing messaging to their customers. It creates and delivers a variety of multimedia marketing solutions.
Earlier this year, the company announced the addition of CallWorks, a suite of audio messaging solutions developed by Fidelity Communicaitons, a provider of phone communications service for small-to-medium sized businesses.
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Edited by Brooke Neuman