October 04, 2012
Attensity Named a Social CRM 'Visionary' in Gartner Magic Quadrant Report
By Madhubanti Rudra
Attensity (News - Alert) has been named a top Visionary in Gartner’s (News - Alert) Social CRM Magic Quadrant, for the second consecutive year.
A name to be reckoned with in the social CRM space, Attensity provides social analytics and engagement solutions to some of the leading brands including Charles Schwab, Cisco, EMC (News - Alert), JetBlue Airways, Lloyd's Banking Group, Symantec, Starwood Hotels & Resorts, Travelocity and Whirlpool. Its Social CRM solutions enable the companies to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions.
Garter’s “Magic Quadrant for Social CRM” report analyzes the market dynamics and leading vendors in the Social CRM space. Evaluation is based on the "ability to execute" and "completeness of vision." This graphical representation of a marketplace at a given time strives to depict how certain vendors measure against criteria for that marketplace, as defined by Gartner.
In order to be placed in the Visionaries quadrant, companies have to demonstrate a strong understanding of current and future market trends and directions. This coveted position proves that Attensity’s products are highly innovative, especially in the aspect of architecture and integration.
“We are thrilled that Gartner's thorough evaluation has once again positioned Attensity as a top Visionary in the Social CRM Magic Quadrant, for the second consecutive year. Our analytics expertise, customer service value proposition and integration capabilities have kept Attensity strongly positioned in the 'Visionaries' quadrant. With the recent launch of the Attensity Pipeline, we've gone beyond mere data sifting to code every useful entity, relationship, event, and category across the social web, and make that data immediately actionable for business users,” chief executive officer of Attensity, Ian Bonner noted in a statement.
Early this year, Attensity released a new text analytics application targeted at the insurance industry. The solution offers out-of-the-box category sets, topics, reports and dashboards tailored specifically for the insurance contact center operations.
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Edited by Brooke Neuman