October 04, 2012
PunchTab Unveils AppConnect Solution
By Raju Shanbhag
PunchTab, an on-demand engagement platform, recently integrated with the Constant Contact (News - Alert) suite of online marketing tools, allowing users to make use of free PunchTab giveaways to create their social communities along with e-mail lists. This integration also provides them with the ability to import new contacts straight into Constant Contact.
By offering entries in exchange for social sharing, PunchTab giveaways improve knowledge and create social communities. Also, customers can simply import the e-mail addresses with the new marketing tool integration facilitates. These addresses are gathered with the help of the promotion into a Constant Contact account and they increase the awareness about newsletters and communications.
Giveaways can be modified to suit different actions. These actions will help the companies to promote their brands. Entries that are earned for actions will enhance the brand's social channels. Incentive can also be earned for downloading a file or promoting the brand through Facebook (News - Alert) and Twitter. In Twitter followers, these incentives offer an average two-time increase and they provide a ten percent increase when it comes to Facebook fans.
“We wanted to extend the benefits of PunchTab to Constant Contact users in the most convenient way possible," said Ranjith Kumaran, PunchTab founder. "This integration will allow Constant Contact users to leverage the benefits of PunchTab's giveaway platform to drive traffic and increase their email lists, seamlessly.”
Recently, the company announced a new tiered pricing model. To assist users manage their programs in a way that fits their requirements which consist of incentivized actions, customized branding, website and app integration, points systems, badges, giveaways, and e-commerce integration, each plan provides a tiered menu of options. Also, to make sure that users can accurately measure their program's success along the way and get assistance from PunchTab to ensure maximized results, each plan also offers analytics and support.
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Edited by Rachel Ramsey