October 04, 2012
Madison Logic Unveils Two Products for Advanced Lead Nurturing
By Raju Shanbhag
In today’s competitive world, an increasing number of marketers are realizing that it's important to encourage prospects to buy their products online. They use various tactics like lead nurturing to achieve this purpose. Madison Logic is a company that makes use of lead nurturing and makes this technology available to the marketer in real-time.
Recently, the company announced Data Match Behavioral Analytics and Data Match Lead Retargeting to further enhance its lead nurturing product portfolio.
According to the company, these two products help users to look into the buyer intent behavior and feed that data into marketing automation systems. They can also use this data in CRM systems which will help them to device strategies to attract prospects with multi-touch marketing tools.
Data Match Behavioral Analytics allows marketing automation systems to analyze a buyer's intent, based on his or her activity. It's facilitates sales and marketing teams to provide marketing automation platforms with real-time actionable behavioral intent data, the company stated. Data Match Lead Retargeting sends attractive messages to a prospect when the prospect is evaluating the product.
“In the last month and at Dreamforce, we previewed Data Match Behavioral Analytics and Retargeting to our existing customers and they were excited to start building campaigns with the products," said Erik Matlick, CEO of Madison Logic. "The marketing software industry is expanding and companies are looking for smarter, more aggressive tools to bolster their demand generation initiatives. These two new products from Madison Logic are unmatched in the industry.”
In 2011, Bestofmedia Group, an online technology publisher, entered into a new partnership with Madison Logic. According to this partnership, Bestofmedia will now be able to provide contextually targeted IT Decision Maker leads on the company’s site Tom's Hardware. These leads will help users in placing their products and creating interest in their programs.
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Edited by Rachel Ramsey