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SOASTA Completes Acquisition of Real User Measurement Company, LogNormal
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October 05, 2012

SOASTA Completes Acquisition of Real User Measurement Company, LogNormal

By Deepika Mala
TMCnet Contributor

SOASTA (News - Alert), a major player in cloud testing, has successfully acquired LogNormal, the premier performance measurement company delivering real user measurement and monitoring for mobile and Web applications.

The acquisition was completed in September of 2012.

With this acquisition, SOASTA will now be able to deliver actionable intelligence for both marketing and operations executives on real user behavior. The company will also be able to extend its vision of delivering the full life cycle of development, testing and measurement solutions to ensure the optimal user experience for our customers.

“SOASTA is the leader in mobile and web performance testing and we are excited to combine our expertise to deliver performance testing, monitoring and measurement in a single platform,” Buddy Brewer, LogNormal’s CEO, said in a statement. “The combination of LogNormal’s expertise and SOASTA's real-time analytics engine will provide unprecedented insight into mobile behavior.”

LogNormal’s cofounders Buddy Brewer and Philip Tellis will now be a part of the SOASTA family.

Both Tellis and Brewer are best known in the performance industry for their creation and contributions to Boomerang, the premier open source RUM solution on the market today.

"Buddy and Philip spoke at Velocity in 2012 in Santa Clara and will be speaking again this week in London,” said Steve Souders, head Performance Engineer at Google (News - Alert). “I’m proud that Velocity gives young innovative companies like LogNormal the exposure needed to succeed. LogNormal and SOASTA's combined expertise in real user measurement and cloud testing is a great match."

In related TMC (News - Alert) news, SOASTA recently released CloudTest Mobile, the first and only testing platform to deliver complete performance and functional test automation of mobile apps across real, distributed mobile devices.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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