October 09, 2012
Marketing Intelligence Company Emailvision Benefits from $30 Million Equity Investment
By Tracey E. Schelmetic
Customer intelligence and marketing automation solutions provider Emailvision Holdings Ltd is announcing this week that it has completed a $30 million equity investment from the London-based investment firm Izurium Capital. The investment is expected to enable Emailvision to accelerate technology innovations in marketing analytics and customer intelligence.
"We continue on our journey to build the world's most innovative marketing software company,” said Nick Heys, CEO and founder of Emailvision in a statement. “This new funding will help transform Emailvision and take us to our next level of success."
The New York City-based company, offers Software-as-a-Service solutions for relationship marketing via e-mail, mobile, social and the Web. Every month, the Emailvision marketing cloud platform delivers 600,000 personalized marketing campaigns for 3,300 clients.
Izurium's investment in Emailvision has aided the latter in its recent acquisition of PredictiveIntent Ltd., which offers solutions for behavioral targeting and predictive analytics technology. The technology it acquired is expected to help Emailvision extend its customer intelligence solution, offering marketers an easier way to deliver highly personalized content in their e-mail, mobile, social and Web marketing campaigns.
In making the investment, Izurium says it recognizes the potential of analytics to multichannel marketing.
"With a client base of over 3,300 clients worldwide and a new unique marketing analytics platform, we believe Emailvision is ideally positioned to become a global leader in the fast growing marketing SaaS (News - Alert) space,” said Thomas Fort, Partner at Izurium.
Emailvision was recognized recently for its financial performance and technology innovations by Inc. Magazine, Software Magazine, the Direct Marketing Association, PriceWaterhouseCoopers and Truffle (News - Alert) Capital.
Edited by Brooke Neuman