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Allen Press Selects Soffront CRM to Improve Efficiency and Sales ROI
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October 18, 2012

Allen Press Selects Soffront CRM to Improve Efficiency and Sales ROI

By Jyothi Shanbhag
TMCnet Contributor

Allen Press, Inc., a printing and publishing company, has recently adapted Soffront Software’s CRM to enhance company-wide efficiency and sales ROI.

Allen Press has picked Soffront’s Sales Force Automation, Customer Service, Helpdesk, Issue Tracking and Customer Portal modules to enhance its overall productivity. These modules also enable Allen Press to get a higher return on investment, generate more revenue, more savings and a better user experience.

Allen Press has been using Soffront’s for more than seven years to support their online applications. According to John Van Nice, IT Manager at Allen Press, “Over the years we expanded that helpdesk into our corporate helpdesk, which has been very successful. We also started using it for error tracking for our production process. And of course we added sales tracking for our sales staff.”

Soffront's cloud based sales automation software helps users be more effective with a single navigation screen. Its customer support solution allows users to manage customer support tickets from submission to resolution and generate reports to measure support team’s productivity and customer satisfaction. With Soffront’s helpdesk software, users can keep incidents on track to resolution, keep employees focused and use their own process or best practices.

The CRM software also offers other capabilities, such as project management and defect tracking, back office support and mobile CRM.

“We continue to expand the Soffront system. One of the reasons we purchased Soffront was its flexibility and the ability to generate reports,” continued John. “We wanted to be able to effectively track customer issues allowing us to keep our support staff smaller. With the sales module, using the Outlook integration and the ability to do specific tracking of customers, leads, and prospects has made our sales staff more efficient in seeing what’s in the sales funnel. That has provided good ROI on our investment.”

Edited by Brooke Neuman

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