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Celeritas Group Selects Soffront to Improve Sales Performance Cycle
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October 18, 2012

Celeritas Group Selects Soffront to Improve Sales Performance Cycle

By Anil Sharma
TMCnet Contributor

Celeritas Group LLC, a Colorado-based investment and management holding company, has selected Soffront to gain essential visibility into its sales pipeline and improve its sales performance cycle.

Officials with Soffront Software claimed that in October of 2011, Celeritas Group implemented Soffront Software CRM, and they have already seen impressive results.

For 20 years, Soffront has provided CRM solutions for small to-medium sized companies. Compared to other reputable CRM providers, Soffront CRM has a much higher rate of adoption among users. Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM.

The company claims that companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons.

Soffront's integrated CRM contains all of the required functionality including sales, marketing and customer service automation, as well as workflow, document and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience and adoption. 

“Today, businesses can’t be successful just sitting around waiting for the phone to ring. We must actively prospect, focusing on effective sales creation events,” said Hal Harvey, president and CFO at Celeritas Group.

Company officials pointed out that using Soffront CRM, Celeritas Group analyzes all of their marketing activities, such as trade shows, e-mail blasts and Web campaigns.

“It’s great to be able to analyze history, but even better to be able to analyze the future,” continued Harvey. “Through this type of analysis, Soffront helps us determine the most effective means of reaching our revenue goals.”

According to company officials, Soffront’s CRM makes it easy for Celeritas Group to see the big picture, because all of their data is at their fingertips, on one page. The ease of use in its design reduces the amount of time spent searching for information, removing the tedious clicking and scrolling prevalent in many competing products.

Celeritas Group now has a comprehensive leads database and a complete picture of its sales pipeline.

“This capability allows us to better track opportunities and forecast revenues,” said Harvey.

“Soffront is helping us improve sales cycle visibility, customer service and new market development,” he said.

Edited by Braden Becker

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