October 25, 2012
TargetX Delivers Recruitment CRM to Pepperdine University
By Anuradha Shukla
Technology and consulting company TargetX has delivered its Recruitment CRM to the California-based Pepperdine University.
The Christian university deployed the solution because it wants to personalize the undergraduate recruitment process. It sought a CRM system that could combine data-driven marketing with electronic communication while working in tandem with its legacy ERP.
“We needed a marketing tool that would provide greater flexibility with our outreach efforts to our pool of prospective students,” said Pepperdine's Michael Truschke. “We need to be responsive to the information our prospects provide to us and then have the ability to build relationships with those students based on targeted, personal communication.”
After evaluating other options in the market, Pepperdine decided to deploy TargetX's Recruitment CRM, which helps it to manage, integrate and automate the process of student recruitment from the first point of contact through enrollment.
The solution features built-in electronic communication, and is fully integrated with a powerful event manager and online application.
TargetX's system will help Pepperdine’s undergraduate school, Seaver College, recruit traditional-age students. The solution will enable the school to connect more effectively with prospective students and their families and provide timely, relevant communication to its prospects.
The TargetX CRM also enables Pepperdine to record, track and make informed data-driven decisions about the effectiveness of its recruitment activities.
Pepperdine has to be very efficient with the funds it allocates to its recruitment efforts, and it is depending on TargetX to help track its recruitment activities and provide data that will help decide how to allocate both its human and fiscal resources.
TargetX's Recruitment CRM was recently chosen by Birmingham Southern College (BSC) for its Alabama campus to help it manage, integrate and automate the process of student recruitment from the first point of contact through enrollment.
Edited by Braden Becker