October 25, 2012
Marketo Introduces Marketing Nation, a Free Network for Its Customers
By Shankar Pandiath
Marketo (News - Alert) introduces Marketing Nation, a free network for Marketo customers. Marketing Nation features best practice tips and resources for the marketers, programs and opportunities for one-on-one interaction with consultants etc.
Marketo, a marketing automation provider, is one of the fastest-growing business applications companies in the marketplace. Founded in year 2007, Marketo has the trust of over 2000 customers in more than 35 countries around the world.
Marketing professionals need a new generation of software in order to adapt in the world of accelerating change to find customers, to network, build relationships, to engage with customers in real time across social media, e-mail, e-commerce storefront mobile devices and a variety of other channels. Marketo and its newly launched Marketing Nation network will make marketing and campaigning all the more easier for the marketers across the globe. Marketing Nations, the new network, will provide more ways to enhance the marketing initiatives and their campaigns.
The Program Exchange feature included in Marketing nation has a catalog of templates for marketers developing new campaigns and other projects for reference. The topics of the templates range from lead scoring, lead nurturing, Webinar creation, search engine marketing and e-mail campaigns.
Marketo’s customers, such as Rackspace (News - Alert) and the Pedowitz Group, are using Marketing nation satisfactorily. They have downloaded templates from the Program Exchange and are making good use of the guidance and help provided by the network. Although Marketo provides all the content in The Program Exchange Feature, the user companies will be able to customize, contribute and share their own programs.
Sanjay Dholakia, the chief marketing officer of Marketo said that with Marketing Nation, they were able to provided marketers the ability to tap into the success of all the customers who've come before them to dramatically increase their own success. He added that with Program Exchange you're not just purchasing Marketo's marketing automation solution, but tapping into an entire suite of programs to empower teams to achieve value faster. Dholakia went on add that the Program Exchange draws on the knowledge and experience of more than 21,000 marketing experts worldwide to empower marketers everywhere.
Though Marketo has a strong performance record, its new release Marketing Nation has come at the time when the marketing automation space is pretty competitive. By offering its customers more benefits on the product they already know and have Marketo is trying to win the loyalty of its customers to prevent them from jumping ship. It is doing very well for now. Marketo’s second quarter report for the year showed that it had signed its 2,000th customers and had a year over year growth rate of nearly 200 percent.
Edited by Brooke Neuman