October 26, 2012
Soffront Celebrates 20 Years of Success
By Meenakshi Shankar
Soffront Software is a provider of Customer Relationship Management or CRM solutions. Founded in 1992, by Manu Das, Soffront has been designing solutions that are fully configurable without writing code. The company is now celebrating 20 years of success.
“Over the last 20 years, we have learned the challenges midsize and enterprise businesses face in automating their sales, marketing, customer service and operations and solved them,” said Manu Das, founder and president of Soffront, said in a statement.
“This deep experience has helped us to constantly update our products for the last 20 years. We are committed to providing users with an exceptional experience along with best practices and implementation strategies,” Das added.
Soffront introduced its customer service software in 1993 one of the first of its kind. Over the years, during CRM’s nascent period, it pioneered a complete solution for all departments including sales, marketing, customer service, IT and engineering. It introduced many technology innovations that were unique at that time including drag and drop screen and workflow designers, many-to-many relations, unique reporting, and flexible dashboards. During the early 2000s, when cloud was becoming popular, Soffront introduced one of the first cloud CRM solutions, which has been successfully adopted by hundreds of mid-size and enterprise users.
Ability to configure its CRM was not an afterthought. One of the main reasons companies choose and stay with Soffront for years is its ability to configure all aspects of the software and its ease of use,” Das concluded.
The Soffront CRM application is comprised of Marketing Automation, Sales Automation, Customer Support, Employee Support, Defect Tracking, Knowledge Management, Order Processing, Asset Management, CRM Portal, Mobile CRM and more. The Soffront CRM application is completely web-based (zero foot print web client) and can be deployed in days. Soffront provides the CRM products, services and the support to make your CRM initiative successful.
In another release, Celeritas Group, a Colorado-based investment and management holding company, has selected Soffront to gain essential visibility into its sales pipeline and improve its sales performance cycle.
Edited by Rich Steeves