November 08, 2012
Phizzle Unveils Affinity Loyalty Solution to Enhance Customer Loyalty
By Shamila Janakiraman
Phizzle, a technology provider of advanced mobile marketing products and digital advertising solutions, has launched Affinity, a new loyalty solution.
Affinity is expected to enhance Phizzle’s enterprise-grade digital platform and brand loyalty by activating redeemable ‘card-less,’ point-earning capabilities via mobile, social or in-person contact with a customer. It will provide incentive to sports fans or retail brand customers, and can be used as a primary rewards program.
It can also seamlessly integrate with any existing rewards program.
The Affinity solution will offer valuable insight into customer preferences and track transaction-based POS. Affinity helps merchants, retailers and brands to create customized mobile, social, online and traditional marketing campaigns.
“Relevant customer experience now involves much more than just pushing out content to available channels. It requires an understanding of how consumers use these channels, identifying where opportunities lie and optimizing the experience for each channel,” said Ben Davis, chief executive officer at Phizzle.
Affinity enables rewards to be redeemed anytime, anywhere, as it ensures an integrated buying experience that is personalized and secure. This will enable targeting subscribed consumers by communicating rewards and points via their smartphones or tablets to instigate buying.
Affinity is a cloud-based interface that delivers real-time content to increase redemption rates.
Phizzle’s platform driven by a real-time analytics engine is leveraged by Affinity to measure ROI based on consumer behavior and overall campaign success. Phizzle’s mobile campaign management enables global brands to focus on real-time customer behavior so that they can target promotional offers to select participants at the right time.
“The fact that we are seeing a fusion of technologies has become extraordinarily important in understanding how brands market to people,” said Davis. “Phizzle’s forward-thinking loyalty product, Affinity, is designed to meet the demands of multi-industry brands to deliver deeper fan loyalty and increased advertising revenue.”
In September 2012, Phizzle signed an agreement with James Madison Athletics to power its digital marketing campaigns designed to foster closer relationships with their fan base and increase revenue streams for collegiate sponsorships.
The comprehensive mobile marketing campaigns, designed exclusively to drive loyalty and engagement with the collegiate audience, involve in-stadium fan engagement, score and stats alerts as well as social media integration.
Edited by Braden Becker