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Optimal Intros Audience Matrix Social Analytics Product
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November 08, 2012

Optimal Intros Audience Matrix Social Analytics Product

By Shamila Janakiraman
TMCnet Contributor

Optimal, a social media advertising and audience analytics platform, has launched the Audience (News - Alert) Matrix social analytics product.

A Facebook preferred marketing developer and creator of, Optimal offers a comprehensive self-service ad platform for Facebook’s (News - Alert) native ad formats and real-time retargeting, via the Facebook Exchange (FBX).

An introductory offer of Audience Matrix of U.S. Facebook members who use iPhone (News - Alert) 5 is available for free.

Audience Matrix, based on Optimal’s proprietary consumer analytics database of more than 2.5 million affinities and interests, delivers access to numerous consumer data points across social media platforms.

Rob Leathern, founder and CEO at Optimal, Inc. said, “Our expanded social analytics help advertisers and agencies take full advantage of the immense new targeting opportunities offered by the Facebook advertising platform. Audience Matrix complements new Facebook products such as Custom Audiences and Mobile News Feed ads by providing our clients detailed insights though our platform.”

Audience Matrix also offers penetration by country, age, gender, state, city, DMA, topic interests, mobile device, search behavior and category interests for all targetable entities on Facebook.

The database includes combinations of locations, Pages, apps and categories, encompassing all the penetration data for U.S. Facebook members carrying the iPhone 5.

“Optimal has given new meaning and insight into the Facebook members we’d never reach without tools like the Optimal Audience Matrix and Keyword Expander,” said Larry Weintraub, CEO at reputable social media marketing agency, Fanscape.

This data will provide a huge base for marketers who want to leverage the social media and grow their business and customer base. Other free social analytics products from Optimal include Keyword Expander and the Optimal Index, which consists of social audience valuation statistics for more than 7,000 brands.

Optimal’s advertising and analytics tools help advertisers and agencies intelligently buy media and understand their customers, said officials.

Recently, Optimal was in the the news for the appointment of Patrick Toland as chief revenue officer. In his new role, Toland is responsible for driving Optimal’s revenue growth and leading the company’s sales strategy.

Edited by Braden Becker

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