November 13, 2012
Excentus Selects ClickSquared's Cross-Channel Marketing Hub
By Anil Sharma
Excentus, creator of the patented cents per gallon price roll-down at the pump concept and loyalty marketing program provider, has selected ClickSquared's Cross-Channel Marketing Hub to support the company's customer engagement and cross-channel marketing efforts.
ClickSquared's Cross-Channel Marketing Hub and value-added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
The Hub's easy-to-use, comprehensive cross-channel marketing features and rich reporting capabilities made it a clear choice for Excentus.
"We're one of the leading customer loyalty marketing program providers in the country and our Fuel Rewards Network program has quickly expanded across the U.S., which means we're facing a number of positive challenges like handling increased amounts of customer data and having the bandwidth to utilize emerging social and mobile channels," Scott Wetzel, SVP, marketing at Excentus, said in a statement.
“ClickSquared allows us to be relevant with our Members and allows our program to expand in a customer-centric way,” said Wetzel.
“We don't need to worry about expensive on-site software,” he said. “The platform is incredibly intuitive and allows us to get up and running quickly to meet our short-term goals and keep on track for our long-term success."
"We're honored by Excentus' decision to make ClickSquared the backbone for its cross-channel marketing initiatives. Given the company's leadership in loyalty marketing, it's a tremendous validation for our offering," said Wayne Townsend, CEO.
Townsend said everyone at Excentus gets the importance of building strong, data-driven relationships, and the company couldn't be more excited to help them execute on their vision, report on their success and get them there fast without compromising their capabilities down the road.
Back in October, ClickSquared, a global provider of SaaS (News - Alert) cross-channel campaign management software and e-mail services, introduced new enhancements to its Cross-Channel Marketing Hub.
These improvements arm relationship marketers with advanced tools to tailor their e-mail campaigns to individual customer needs, and generate superior results. New features also include expanded capabilities to deploy and manage both Twitter (News - Alert) and Facebook campaigns from a single application – a feature only found in the Hub.
Edited by Braden Becker