November 13, 2012
SYNETY's CloudCall Integrated with Bullhorn Applicant Tracking System and CRM Software
By Anshu Shrivastava
SYNETY has announced the complete integration of its CloudCall on-demand business telephony system with Bullhorn’s applicant tracking and customer relationship management relevant products/services -- CRM relevant products/services -- software.
Bullhorn’s applicant tracking system and CRM management software provides staffing and recruiting agencies with all the tools they need to manage sales and recruiting, from generating job orders to making placements.
Peter Linas, managing director for EMEA at Bullhorn, said that integrating click-to-dial telephony and call recording functions directly into contact records not only helps to boost staff efficiency, but also provides a comprehensive log of client transactions.
“With SYNETY as a Bullhorn Marketplace partner, our users can embed voice into their CRM deployments and take client service to a new level,” he said.
The partnership between SYNETY and Bullhorn is part of the Bullhorn Marketplace, where users can find all the staffing and recruiting apps and services they need to manage the recruiting process, pre-integrated with the Bullhorn system.
Thanks to this integration, Bullhorn users are now able to drive PBX (News - Alert) and telephony functions directly from the Bullhorn interface. In addition to desktop click-to-dial, these functions include full integration of call histories and the ability to add complete recordings of calls to customer and candidate records, providing a comprehensive overview of current and historic client interactions.
Available on a per-user, per -month basis, SYNETY’s CloudCall eliminates the need for upfront capital expenditure as well as the need to install or maintain software. Thanks to its integration with Bullhorn, voice functions can be fully embedded into the applicant tracking and CRM suite. Companies’ officials said that this enables complete records of phone transactions to be managed and accessed as easily as an e-mail.
Mark Seemann, CEO at SYNETY, said that the ability to add voice recordings seamlessly into customer and applicant records delivers real benefits to recruiters. “It provides them a permanent record of telephone interviews and transactions that can be reviewed at any time, for training, verification or compliance relevant products/services purposes.”
“It also gives a more complete picture of customer communications and interactions, helping to share knowledge across organizations and enhancing client service.”
CloudCall offers a fully featured hosted business communications solution. Company officials said that the CloudCall Enterprise service operates as a stand-alone phone service over a broadband connection -- using either SYNETY VoIP handset or softphone.
Additionally, the CloudCall Click service provides software integration, which works with customers' existing phone systems or can be used as a standalone system. Company officials said that it delivers click-to-call and call recording capabilities integrated into a customer’s CRM.
Earlier this year in March, SYNETY launched CloudCall, which enables companies to host their telephone systems in the cloud.
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Edited by Brooke Neuman