November 19, 2012
InterMune Selects Veeva CRM and iRep to Launch European Operations and New Orphan Drug
By Mandira Srivastava
To expand its operations in Europe and launch its orphan drug, Esbriet, InterMune has decided to go with cloud-based Veeva CRM and iRep. InterMune selected VIVA after evaluating three leading CRM vendors.
VIVA offers an integrated CRM and Closed Loop Marketing application designed for the Apple (News - Alert) iPad.
Ernest Leek, InterMune's senior director of Marketing and Sales Force Effectiveness for Europe, said in a statement, "Veeva CRM quickly rose to the top of the pack for several reasons. The fact that Veeva CRM fully leverages the latest in cloud-based technologies was a key decision factor for us because it ensures that our system will always be up-to-date with real-time upgrades and changes to keep pace with our rapid growth. Also, Veeva CRM is built on a proven platform and offers better performance and stability over the other CRM providers we evaluated."
InterMune has successfully completed the rollout of Veeva CRM and iRep in Germany, France, the Nordics, Benelux and Austria. Besides the CRM, InterMune also uses Veeva's content management application, Vault PromoMats for its global promotional materials management.
"When we decided to go with Veeva, it wasn't strictly about technology. The company has grown very rapidly in the last five years as we have, and Veeva has a similar dedicated 'customer first' mindset, so we knew that there was a good cultural fit between our two organisations," added Leek.
Sales and marketing teams at InterMune have started using iRep. With the help of integrated CRM and CLM functionality provided by iRep, the marketing team is able to get valuable feedback on customer interactions in the field, which allows both marketing and sales teams to improve the customer experience and build a more customer-focused organization. With Veeva iRep, both groups perform everything needed by them; sales reps have call reporting, data capture and detailing tools all on a single, sleek device, while marketing can produce richer content and upload it easily for fast distribution to the field.
"I have been in this industry for over 12 years, and have always experienced frustration with the available technology and its limitations at really enhancing customer interaction," explained Leek. "Veeva is one of the most innovative companies in the life sciences space and has pushed the boundaries to lead a real change with its CRM technology."
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Edited by Braden Becker