December 13, 2012
CallidusCloud's MySalesGame Transform Sales Performance Management Systems
By Carolyn J Dawson
CallidusCloud has released the maiden Sales Performance Management or SPM system, MySalesGame for commercial purposes. A gamification platform has been used as the core for this SPM system. Organizations are offered a calculated incentive platform by MySalesGame, ensuring implementation of winning selling patterns.
Gartner (News - Alert) has projected the usage of gamification enterprise applications by nearly 70 percent of Global 2000 enterprises by 2014. During the same period, 60 percent of midsize-to-large businesses will also gamify a minimum of one application, stimulating altered behaviors and connecting with both internal and external stakeholders.
In a statement, Peter Ostrow, VP, Group Director, Sales Effectiveness & Strategy, Aberdeen (News - Alert) Group said, "Gamification is clearly on the rise as a crucial component of sales performance management implementations. Aberdeen's new SPM research shows that aside from financial compensation, 'internal recognition for positive performance' and 'competition with other team members' are the top motivators of successful sellers."
The shortcomings associated with conventional SPM tools are resolved by MySalesGame. According to a recent study, carried out among 10,000 sales representatives, one of the key sales motivators is monetary reimbursement. The rise in popular sales behaviors and implementation of the latest sales tools is more probable due to the remaining factors.
Giles House, VP, Marketing Communications and Products, CallidusCloud said, "With MySalesGame, CallidusCloud has rewritten the rulebook for SPM. Traditional cash-only incentives influence general selling behavior, but fall short when it comes to driving adoption of the tools and training used by the top performers. MySalesGame engages salespeople to follow through on the development of real routines required to continuously and tangibly improve their sales results."
Sales professionals will collect points inside MySalesGame, as they move ahead to achieve their objectives. They will receive points for carrying out "missions" that jointly enhance the possibility and pace of deal conclusions. All the missions are accordingly prejudiced as per their comparative significance in the sales cycle. Best-practice behaviors of major sales performers will be objectives of the missions. This will comprise of product and process skills, usage of enablement tools, usage of an instruction plan, administration of a lead funnel, aptness of quote production, and associated factors.
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Edited by Brooke Neuman