December 19, 2012
One97 Acquires MobiVite
By Rahul Arora
One97 Communications Ltd., a mobile Internet company in India, recently announced that it has completed the acquisition of the Delhi-based marketing platform MobiVite. As marketing platform, MobiVite allows business owners, marketing managers and marketing companies to engage customers on PCs, tablets and mobiles, effectively. It provides highly rich features and integrated tools to execute engaging Web campaigns that are dynamically optimized for 5000+ Web enabled PC, tablet and mobile devices.
Without having to worry about everyday evolving technology, MobiVite enables businesses to execute innovative online and mobile campaigns (automated) to match their marketing and advertising objectives rapidly. It allows businesses to focus on their core business priorities of capturing leads, capturing business critical data, improving customer experience, improving sales and adding m-commerce, rapidly and conveniently.
MobiVite is world’s first “truly integrated” marketing platform that not only keeps campaigns’ mobile sites synced to desktop sites, but also provides both inbound and outbound marketing tools for improved desired results.
Vijay Shekhar Sharma, founder and CEO of One97, says: "We want to be the dominating force of the mobile Internet ecosystem. Bringing Mobivite to One97 allows us to accelerate our journey towards the purpose. Brands and agencies will absolutely love this platform!"
As the result of the acquisition, One97 will be able to offer complete mobile marketing services to brands and agencies. The platform will allow brands to tap a large mobile Internet audience in India.
"We are very excited to become a part of the One97 team! We can now offer our innovative mobile internet marketing services to larger customer base," comments Sanjay Goel, founder & CEO of MobiVite. "The next generation of mobile sites will be extremely sophisticated, focusing on opt-in marketing and driving sales among mobile users via its integrated business tools. At MobiVite it is not the future, it's now."
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Edited by Brooke Neuman