January 04, 2013
SocialFlow Recognized into Facebook's Preferred Marketing Developer Program
By Carlos Olivera
TMCnet Content Producer
SocialFlow, a social media marketing company, has recently announced that it has been added to Facebook’s (News - Alert) Preferred Marketing Developers (PMD) program. SocialFlow, founded in 2009, offers brands and businesses a solutions-based approach to connecting paid, owned and earned social media strategies.
With SocialFlow’s full suite of tools, its clients are able to make important marketing decisions at the most opportune time. Its tools provide its clients with up-to-date knowledge of topics and activities across the social networking platform.
The company was recently recognized for its Crescendo, Attention Buying Platform, qualifying for a badge in the Ads category. The Crescendo allows clients to maximize their attention capturing opportunities by optimizing the ad-targeting criteria against real-time conversations.
The Crescendo is able to do this by using its technology based on present conversations and activities across social networks using a social graph, as opposed to a single-dimension demographic filter. It allows clients to expand their reach with a more custom audience, along with sponsored activities and stories.
Getting recognized into Facebook’s PMD program is no easy task. With just over 260 members in 35 countries, companies must meet certain requirements. Companies must have developed technologies in one or more of the following areas: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis.“We are very pleased to become one of the select groups of Preferred Marketing Developers with a badge in the Ads category. Our inclusion in the PMD program underscores our commitment to helping clients optimize their ad targeting and creative in real time. We are proud to be part of this Facebook program that helps developers create products to improve the ease of use and effectiveness of social marketing,” said Missy Godfrey, CEO of SocialFlow.
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Edited by Brooke Neuman