January 04, 2013
3CLogic, SugarCRM Partner to Offer Advanced Customer Engagement Solutions
By Mandira Srivastava
Cloud-based contact center company 3CLogic (News - Alert) has entered into a strategic partnership with SugarCRM, a market-leading customer relationship management (CRM) company. This new partnership – 3CSugarCRM – offers seamless integration between SugarCRM (News - Alert) and 3CLogic’s inbound, outbound and blended contact center applications.
This is certainly a win-win deal for the joint customers of both the companies.
Ramana Reddy, director of Client Services, 3CLogic explained in a statement, “This partnership will bring the benefits of a secure and highly available cloud based contact center system to SugarCRM customers. Off-the-shelf integration between SugarCRM and 3CLogic means customers don’t have to risk the uncertainty of complex software development projects, They can be confident that the two systems will work together seamlessly.”
Additionally, joint customers will be able to achieve a 360-degree view of all voice, chat, text and social media interactions across the contact center within SugarCRM .
Furthermore, they will receive PCI (News - Alert) compliance by negating the need to store customer credit card information in SugarCRM or in the 3CLogic contact center platform. Time and efficiency will be better spent and distributed as well, as there is no need to enter duplicate information on various screens and different systems.
Lorna Heynike, senior VP of Marketing for SugarCRM added, “Our partnership with 3CLogic will provide customers with a 360-degree view of customer interactions across the enterprise, including call center applications. Customer facing professionals can quickly understand activity associated with each customer across channels from a single view, avoid surprises and engage proactively with their customers, and speak with a single voice across the organization.”
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Edited by Allison Boccamazzo