January 09, 2013
Will ClickSoftware's Three-Pronged Strategic Growth Initiatives Pay off?
By Mini Swamy
ClickSoftware (News - Alert) Technologies Ltd., a provider of automated workforce management and optimization solutions for the service industry, is extremely confident about sustaining the momentum it experienced in 2012, and believes it will lay the foundation for something bigger in 2013 and beyond.
A strategic plan to accelerate revenue growth will see the company leveraging the investments made in 2012. Its three-pronged focus will center on gaining new territories, increased deployment of enterprise mobility solutions and enhanced sales of cloud-based solutions of all its products.
These initiatives appear to be keeping with its past endeavors. Strong partnerships have helped the company in the past to expand its global footprint, and it will capitalize on early successes in the emerging markets of Latin America and Eastern Europe.
By establishing a local presence in these regions, it will increase brand awareness and accelerate sales.
With the adoption of smartphones and tablets, demand for mobility solutions has been increasing. ClickSoftware proposes to leverage its position in this market by enhancing the deployment of large-scale enterprise mobility solutions and by broadening awareness of its patent-pending ClickButler technology to increase productivity of mobile workers.
“Our products and services are crucial to helping our customers collaborate and stay connected wherever they are, whether it is in the field, at home, or in the office," said Dr. Moshe BenBassat (News - Alert), chairman and CEO at ClickSoftware.
And to cap it all, by establishing a separate division dedicated only to selling cloud-based solutions of all its products, ClickSoftware plans to promote its offerings for the field service mid-market, where currently cloud-based solutions appear to be all the rage.
BenBassat also added that the projected growth would entail increased investment in R&D, sales and marketing and that could decrease profit margins in the first half of 2013. However, he expected that the latter half of 2013 would be much brighter.
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Edited by Braden Becker