January 10, 2013
Total Communicator Solutions Presents Cloud-Based Mobile Marketing Communication Platform at CES
By Mandira Srivastava
In recent years, cloud computing has emerged as a very promising technology. With the exponential growth of cloud computing and mobile technology, mobile cloud computing has obviously evolved.
Total Communicator Solutions, Inc. announced the launch of if its Mobile Marketing Communication Platform at the Consumer Electronics Show in Las Vegas.
This platform will enable a company to communicate with its clients who download the company's mobile app via a simple Web-based dashboard interface. The solution includes a mobile app that can be dynamically changed and controlled by the CRM system.
"We have created a business solution by combining cutting edge mobile technologies such as an Augmented Reality (AR) solution with a powerful cloud based CRM system. With this we have developed a simple to use Mobile Marketing Communication Platform," TCS Founder and CEO Erik Bjontegard explained in a statement. "The CRM system serves as the central nervous system. The app can be used to gather information such as activity, location and more, [and then] deliver content that is relevant to the app user's context and behavior. We have gone from context awareness to what I like to call contextual intelligence."
This platform is meant to be used by a company's marketing department, offering automatic delivery of messages and other data based on a variety of parameters.
Partner and CEO, James Brennan (News - Alert) stated, "When we first saw the TCS solution, we knew we wanted this, and wanted to be the first to use it. This fits perfectly in our marketing plans where we promote our restaurant group as well as our celebrity Chef, Brian Malarkey."
Bjontegard previously worked at Qualcomm (News - Alert), where he was part of the team focused on bringing AR to market.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Braden Becker