January 14, 2013
Clarabridge Aspires to Repeat its 2012 Success in the New Year and Beyond
By Madhubanti Rudra
Clarabridge (News - Alert), Inc. is a key player in the Customer Experience Management (CEM) space, catering to such big ticket clients such as B/E Aerospace, Dell, E.ON (News - Alert), Expedia, Fidelity, J.D. Power, L’Oréal, Marriott International, United Airlines, Wal-Mart and others. In a recent news statement, the company revealed that it has witnessed 60 percent year- over- year sales growth in 2012.
Clarabridge, an organization trusted by Global 1000 companies, accomplished several major business goals last year. One of the major achievements includes the release of a range of innovative products. Two new products have been released last year by Clarabridge---Clarabridge Collaborate and Engage. These products, according to its maker, have been designed to ensure that the CEM organizations can make the best use of customer feedback and respond to customer feedback in real-time to achieve a more meaningful customer relationship.
The company also released two updated versions-- 5.0 and 5.5---of its highly successful enterprise solution.
Some of the new features to be found in the new version of the software include one-click root cause analysis, automated theme detection, real-time processing and alerting and comparative analysis. In the new version, the solution also comes with additional global capabilities, including Japanese language support.
The partner network has also been significantly expanded. Clarabridge is said to have the industry’s best-in-class partnerships with other key industry players, and the tradition continued throughout last year.
The company reportedly signed a few valuable partnership deals last year with organizations including Allegiance (News - Alert), Beyond the Arc, Connotate, Inc., Consulta Research, Corsential, Gnip, Intelligence Partner and Revinate.
The company did not forget its existing customers, while keeping itself busy with expanding clientele—the company claimed to have expanded its services with more than 60 percent of its existing clients, experiencing an impressive 95 percent customer retention.
To top it off, Clarabridge’s CEO Sid Banerjee (News - Alert) was recognized as one of the most innovative entrepreneurs in Virginia and received Innovative Technology’s GAP 50 Awards.
“Despite economic uncertainty in 2012, customer experience initiatives remain a top priority and a major competitive differentiator for businesses – a fact evident in Clarabridge’s expansion and success last year. I’m tremendously proud of Clarabridge customers and our team for their commitment to the company and I’d like to thank our clients who brought us in as a partner to help them achieve intelligent customer experience. I’m excited about the future and look forward to continuing to change the customer experience process into 2013 and beyond,” a proud Banerjee observed in a statement.
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Edited by Brooke Neuman