January 16, 2013
India's Pharmacy Retailer Religare Wellness Deploys FreeCRM.com
By Jayashree Adkoli
Offering tough competition to its contenders, such as SalesForce.com, Oracle, SAP (News - Alert), or SugarCRM, which have been ruling the customer relationship management (CRM) sector for decades, FreeCRM.com has bagged yet another customer – Religare Wellness.
Religare Wellness is one of India’s pharmacy retailers with a network of 130 stores spread across the nation. It operates a variety of healthcare store formats, such as community and neighborhood stores, hospital pharmacies and corporate locations.
According to a statement, Religare has implemented FreeCRM.com to manage customer relationships, sales and customer support using the simple Web based, cloud CRM.
As a cloud based CRM platform, FreeCRM.com facilitates employees to collaborate as well as connect easily with customers. The platform provides cloud CRM along with document and file storage that helps customers to organize, collaborate and distribute any file, including documents, spreadsheets, 3D files, animations, videos or any other type, within a simple to use online folder system.
Unlike other vendors in the cloud storage arena, FreeCRM.com provides unlimited storage space with its Professional edition CRM priced at $14.95 per user per month, thereby making it one of the low-cost, low-risk CRM solutions.
Religare will be utilizing FreeCRM.com: in its back office operations; assisting marketing and sales staff to provide a quality shopping experience to its customers; and to improve customer service and product selection options.
With the help of FreeCRM.com, Religare Wellness will have the capability to better identify products that customers are looking for and keep better track of products that are not meeting consumers expectations by capturing important customer and product information through follow up and feedback received in store and online.
In addition, Religare Wellness will leverage this CRM solution to enhance the shopping experience focused on a quality agenda, and information collected from customers through the CRM system.
This CRM system will enable Religare’s management to make better informed product decisions, store enhancements, service enhancements and other changes based on customer information collected throughout the sales cycle.
Apart from streamlining and automating the business process, FreeCRM.com also features analytics and data mining capabilities that help Religare to make better-informed decisions based on essential customer information and feedback captured at point-of-sale and post-sale touch points.
Some of the other customers to deploy FreeCRM.com recently include, Intrim Business Associates, Clinton Power, and IP Protocol Networks.
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Edited by Brooke Neuman