January 16, 2013
IBM Retail Software Enables Uniform Brand Experience for Omni Channel Shoppers
By Mandira Srivastava
To increase interaction and collaboration between marketing and sales divisions, IBM (News - Alert) has recently unveiled new innovations that will allow retailers to deliver a consistent shopping experience for consumers across multiple touch points – from the store, mobile and online.
IBM's global survey of 26,000 consumers revealed that 35 percent of consumers are considering diversifying the way they buy goods and services in the future. So in turn, it is unveiling new eCommerce cloud computing software that will give consumers a more efficient, streamlined and personalized shopping experience. This new software takes multi-channel retailing to the next level, optimizing the shopping experience by ensuring consistency in the way brands, products and offers are presented to consumers.
As part of the Smarter Commerce Initiative, IBM is helping retailers drive consumer shopping n matter if they are using computers, smartphones, brick-and-mortar stores or tablets. This new software helps marketers to analyze real-time and historic data on buying patterns and purchases and across all buying preferences.
Gary Black, chief technology officer, SHOP.CA (News - Alert) said in a statement, “Using IBM's new merchandising features, we can present personalized offers and promotions as well as influence search results dynamically, driven by customer activity on the site, by helping customers find popular items faster and enabling them to discover new products easily, which they can immediately share with their social network, SHOP.CA hopes to create customer loyalty as well as drive online sales growth.”
"As evidenced in IBM's Digital Analytics Benchmark, the retail industry and consumer habits are changing faster than anyone could predict," added Craig Hayman, general manager, Industry Solutions, IBM. "The digital experience is influencing changes in the store and online and the winners are those that are making omni-channel retailing a reality today from pre-sale to post-sales service."
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Edited by Jamie Epstein