January 21, 2013
Didgebridge Launches New Interactive Video ABM-ROI Metrix Software
By Shankar Pandiath
Didgebridge's, an Indianapolis-based digital technology and analytics firm that specializes in ROI-measurable ad scoring and metrics for all forms of electronic and print communications programs has launched innovative new interactive video ABM-ROI Metrix software that is now being used by several prominent US apparel retailers.
The new Didgebridge Technology & Analytics enables the companies to measure actual and real-time consumer response to marketing campaigns through different channels like email, print, banner, bill boards and social media platforms thereby giving the companies an in-depth understanding of consumer behavior.
In addition to providing instant performance and ROI scores in real time through the use of interactive video in all elements, the Didgebridge technology also measures and conveys actual progressive levels of consumer interest/ engagement.
Select retailers have begun to use Didgebridge software to deliver high-impact video campaigns to increase visibility and sales. These advertising video campaigns feature new seasonal apparel collections and special promotional offers which are sent to millions of shoppers via their loyalty marketing email data bases.
The Didgebridge software assists retailers to gauge consumer’s response level and their preferences in real time. After obtaining this data, retailers then craft and adapt offers specifically for stores in specific zip-codes to optimize the program impact and sales results. The reach and efficiency of the campaigns with the help of Didgebridge software’s feedback, makes it even more effective.
"We're thrilled that a growing number of international retailers, brand marketers, media companies and advertising agencies are seeing the benefits of the new Didgebridge analytics software" commented Ryan Swadley, Didgebridge co-founder and chief innovation officer. "Our technology provides solutions to improve the effectiveness of communications while assessing results according to strict behavioral and ROI performance measures" continued Swadley.
Hank Kogan, the former Leo Burnett vice-president and founding partner said that "the days of static print ads being shot-gunned out to a mass audience are rapidly disappearing in favor of growing micro-targeting options supported by an array of demo, psycho, and geographic factors. Didgebridge leverages this trend by bringing interactive video to multiple consumer contact points including rapidly expanding digital video capable mobile devices which are fast becoming the media gateway to reaching new generations of consumers."
"Interactive video messaging - laser targeted - measuring (in real-time) consumer engagement/ interest is the primary objective of modern marketers. The Didgebridge analytics technology has been developed to deliver just that" adds John McNulty, former Gillette and Kodak (News - Alert) senior executive & now chief executive officer of Didgebridge.
Edited by Carlos Olivera