February 04, 2013
Mailigen Launches Free E-Mail Marketing Service for Start-Ups
By Madhubanti Rudra
For small businesses and startup ventures, e-mails are by far the fastest and most effective means to communicate with potential clientele. But starting an e-mail campaign is no easy task, especially for startups.
E-mail marketing software maker, Mailigen, promises to make the task easier with its latest product – Epic Free account. This free opt-in e-mail marketing service, allowing marketers to grow their database up to 5,000 subscribers, will work for the smaller not-for-profits and charities as well.
Mailigen’s cloud-based e-mail system is used by businesses to create comprehensive e-mail campaigns and online surveys. In a news statement, Mailigen pointed out that its new service is aimed at helping new ventures to kickstart their new businesses.
In addition to small and medium-sized companies, the business incubators, accelerators, individual bloggers, group buying sites, companies developing apps and others can use this service to their advantage.
The free service provides the startups with an impressive double opt-in database of valuable e-mail addresses that are accurate and likely to generate less spam complaints. The contact lists are created using Mailigen sign-up forms and allows the marketers to keep track of the e-mails sent to the prospects.
The service can be availed by the marketers with a target audience in U.S., Europe and Asia.
With its unprecedented offer of a large number of free contacts, the new service represents a groundbreaking initiative in the area of online marketing. A number of reputable business incubators have agreed to offer Mailigen’s free e-mail marketing account as part of their start-up toolkit package, the company revealed in a news statement.
“A new business is born every five seconds in [the] U.S., according to the Startup Ecosytem Report 2012 by Startup Genome. Forty-five percent of them last only six months before closing their doors. And only one in 12 businesses succeed and stay in the market. Twenty percent of startups fail because of improperly organized or lack of marketing activities,” said CEO of Mailigen Janis Rose. “We are here to offer free e-mail marketing to them. Big revolution starts with small things. As there is not much time passed since Mailigen also was a startup, we know how important it is to build personal relationships with every first client.”
In August last year, Mailigen launched an e-mail Management System on GetApp. GetApp has identified Mailigen’s large variety of e-mail management features – its e-mail list management, e-mail marketing campaigns, real-time e-mail tracking and analysis reports, mobile marketing, SMS integration, sign-up forms, social media integration, online surveys and user add-ons – as a key differentiator.
Edited by Braden Becker