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Huawei Selects Actix Customer Experience Analytics
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February 05, 2013

Huawei Selects Actix Customer Experience Analytics

By Raju Shanbhag
TMCnet Contributor

Looking to strengthen its Smartcare SEQ platform, Huawei has selected the Customer Experience Analytics (CEA) solution from Actix (News - Alert).

The SmartCare solution from Huawei helps IP Network Operators to create a network O&M system to obtain true customer experience. It also helps them pinpoint network issues and analyze customer behavior.

The CEA solution from Actix provides features such as geo-location and visualization, and helps Huawei (News - Alert) to improve its customer service. The solution provides a 360-degree view of customer experience for the company.

This keeps Huawei keen to customers’ likes and dislikes before it’s too late, and make necessary adjustments to its customer experience platforms.

According to the agreement, Actix CEA will combine with Huawei’s Smartcare SEQ Analyst, which is expected to improve O&M efficiency for smartcare operators. It also facilitates the intelligent allocation of network resources and helps Huawei to understand important aspects of customer behavior.

Actix Customer Experience Analytics are all about analyzing RAN customer experience. The solution allows users to make profitable changes to the customer experience platform and bring in more business.

It also provides excellent visibility into the real customer experience.

Richard Kateley, Actix CTO, said, “To truly understand the experience of subscribers on the network, geo-located call traces are essential for mobile operators. By selecting Actix CEA, Huawei can provide the detailed radio access intelligence that is critical to understand and optimise the subscriber experience. With multi-vendor radio access networks the norm, it is vital for operators and network equipment providers to be able to gain a clear picture of what’s happening on the network and what subscribers are experiencing.”

Recently, the company secured its 100th LTE customer. Actix LTE (News - Alert) Network Acceptance reportedly allows customers to reduce risks of LTE rollout.

Edited by Braden Becker

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