February 14, 2013
SalesPortal Unveils Offer Personalization Engine
By Carolyn J Dawson
SalesPortal (News - Alert) has unveiled a proprietary offer personalization engine. Customers will be able to receive offers related to specific products that are applicable to their instantaneous requirements after the conclusion of sales and service calls based on offering customization.
Customers are divided on the basis of demographics, purchase history, and/or predispositions by the latest customization engine. Similar to customized ads available as part of Web-based ecommerce, customers see pertinent deals that have been modified as per the individual’s requirements via voice.
Organizations are able to associate with other brands using SalesPortal’s collaborative marketing platform, thereby ensuring that customers are provided applicable, end-of-call offers from associative brands. As the customers’ instantaneous requirements are fulfilled via a wider portfolio of products and services by means of associations and across brands, customer experiences are considerably enhanced.
Enterprises can advantageously utilize CRM information for providing extremely pertinent offers to customers with the latest offering from SalesPortal.
In a statement, Sujay Rao, VP of Product Management at SalesPortal said, “This is a game changer. Leading ecommerce companies like Amazon and eBay (News - Alert) use personalization to present targeted advertising to consumers. We’ve brought this vital functionality to contact centers, making customer phone engagement as personalized as online transactions. For marketing organizations, we generate higher ROI on their customer acquisition spend.”
Filters are utilized by the offer customization engine to ascertain the best suitable deal for a customer as per his/her precise requirements. Customer demographics, buying trends, basis for the call and any norm that is present inside a CRM application, or other data sources can be used as filters.
Eligible consumers are provided extremely specific, applicable product and services by brand marketers using SalesPortal’s offer personalization engine. Apart from enhancing customer engagement by foreseeing and reacting to callers’ requirements, enterprise contact centers can improve returns using the personalization engine.
The engine ensures that only the extremely applicable offers are received by the customers.
Information from any source like CRM applications can be used by the SalesPortal platform. Organizations in North America and India can immediately avail the latest offering from SalesPortal.
The unique associative marketing platform for enterprises from SalesPortal uses contact centers as a key customer engagement medium.
Edited by Braden Becker