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Collier Pickard Introduces 'The Analytical CRM eBook'

By Anuradha Shukla
TMCnet Contributor

Independent CRM consultancy firm Collier Pickard is helping organizations learn what works and what doesn't in Customer Relationship Management with the release of a new downloadable book called “The Analytical CRM eBook.”

The new release is an addition to the company’s ongoing series of educational CRM eBooks. Collier Pickard already offers The CRM Pocket Book and The Operational CRM eBook.

Readers will gain useful insight into the ways enterprises can leverage effective reporting and data analysis to uncover hidden information within their CRM systems.

This analysis and information will help them improve ROI in areas such as marketing spend as proven by one Collier Pickard client.

The company notes that this client could achieve a 493 percent return on investment on its marketing spend with Analytical CRM, which can significantly improve an organization’s customer relationship management culture and the effectiveness of the staff.

“The Analytical CRM eBook” from Collier Pickard along with the other books in the eBook series are supported by weekly CRM Whiteboard videos.

In addition, Collier Pickard is also offering weekly best practice advice and news published through the CRM Insights blog.

Collier Pickard specializes in offering CRM and BI solutions for the mid-market environment and divisions of global corporations. The company was in news last year for partnering with Avrion to offer, set-up, deploy and support Maximizer CRM.

Both companies are offering CRM Anywhere, an integration between customer relationship management software Maximizer CRM and cloud based hosting.

The resulting solution delivers a CRM solution that can be accessed by users from anywhere, at any time.

Edited by Brooke Neuman

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