February 20, 2013
Swiftpage to Acquire Sage ACT and SalesLogix
By Rahul Arora
Swiftpage, a provider of digital marketing platforms for small businesses, recently announced that it has signed an agreement to acquire the Sage ACT! contact management and Sage SalesLogix customer relationship management (CRM) businesses from Sage Group plc. Swiftpage will now be raising financing from its group of partners to complete the transaction. Accel-KKR, Sage and a technology-focused private equity investment firm will also be a part of the group.
Swiftpage delivers a unique white label solution which enables clients to put their online marketing tools into the hands of their small business market. The service runs on the company’s stable and professionally maintained servers to guarantee the highest up-time, security and speed. The acquisition and funding will help the company further expand its reach and offer its digital marketing platform to small and medium-sized businesses worldwide.
Swiftpage president and CEO H. John Oechsle said, “Sage’s products are great complements to our own email marketing, social media marketing and contact management platform. Now, with direct access to these established CRM products, and with more technology and more resources, we’ll be in the strongest position to help our partners and customers deliver the tools that convert prospects, retain customers, and promote growth. We’ll be able to deliver everything from contact management solutions for those just getting started to SalesLogix for medium-sized businesses, so we’re with them every step of the way.”
Tom Barnds, Managing Director of Accel-KKR, said the firm made its investment decision based on Swiftpage’s demonstrated track record as an innovative, product-focused company. “We are very pleased to partner with Swiftpage to help the company achieve its vision of delivering the best in next generation products to customers around the world.”
Meanwhile, ViaWest, a privately held data center, cloud computing and managed service provider in North America, recently announced that Swiftpage has selected its KINECTed(TM) Cloud computing solution. Swiftpage chose ViaWest's cloud service in order to scale during seasonal periods of high volume and manage ongoing hardware upgrades and infrastructure maintenance.
Edited by Brooke Neuman