February 25, 2013
InCompass Incorporates Customer Relationship Management
By Jody Ray Bennett
TMCnet Contributing Writer
The Jockey Club’s wholly owned subsidiary, InCompass Solutions Inc., has recently bought customer relationship management (CRM) software from Redfish Studio, a company based in Minneapolis. Redfish Studio has provided CRM service to racetracks for years, with customers like Canterbury Park, Hawthorne Race Course, Santa Anita Park, Betfair Hollywood Park, Fairplex Park, Keeneland, and Del Mar.
Matt Scalzo, Redfish’s founder and current head, will serve as full-time consultant. The CRM-consulting division of InCompass, which will be known as InCompass360, will allow racetrack management personnel to watch customer activities through ticketing, group sales, marketing, point-of-sale systems, racing data, advanced deposit, live wagering, and more. Its CRM software and services can exist side-by-side to existing and planned systems at racetracks.
InCompass president Brad Kimbrell said in a release, “Through this acquisition, racetracks till now be able to gather data that will help them better understand customers and then leverage that knowledge to tailor appropriate marketing and rewards programs.”
InCompass is a technology solutions company owned by its creator, The Jockey Club, and was established in 2001 in order to centralize the software applications and systems for use by North American racetracks as well as simulcast outlets. Its usage helps these facilities obtain operation efficiencies while reducing costs and adding to revenue.
The company also serves in acting as a platform for a couple of industry initiatives, including the Equine Injury Database (EID) as well as the Jockey Health Information System (JHIS). Its Race Track Operations (RTO) system, which is installed in almost every racetrack in North America, has assisted in streamlining operations in both racing and horsemen’s bookkeeper offices while giving additional services to horsemen and other stakeholders within the industry, such as a Pre-Race Vet Exam system at no charge to better management of horse exam records.
Edited by Brooke Neuman