February 25, 2013
Benbria Unveils BlazeLoop Mobile Event Engagement Solution for Hotels
By Shamila Janakiraman
Benbria Mobile Event Engagement solution, BlazeLoop, is expected to help hotels improve their event management tasks and realize more revenue. The solution will enable a personalized meeting planner experience for customers by streamlining the execution of meetings and events.
Andrea Baptiste, CEO at Benbria Corporation, said, “As group business recovers and competition intensifies, hoteliers are looking for new and innovative ways to set themselves apart. BlazeLoop is aimed at making life easier for meeting planners and hotel staff by offering faster, more accurate and personalized service.”
BlazeLoop automates event communications as it enables a one-to-one connection between the meeting planner and hotel staff. The solution serves as a hosted Web-based app and allows meeting planners to use their own mobile device, tablet or computer.
This feature lets them order and track food/beverage, audio/visual and meeting room requests via an easy-to-use menu-based screen view. All requests can be instantly routed to hotel staff for quick action, response and closure.
Since the new solution is cloud-based, hotel event staff can manage event order fulfillment on all properties as it eliminates capital cost and on-going maintenance cost for onsite server deployments.
The intuitive program allows meeting planners and hotel staff to forgo the installation of new software or any additional application, said officials.
Event management becomes easy, owing to increased staff productivity, as BlazeLoop streamlines staff communications and event order fulfillment, allowing staff to multi-task, respond to requests fast and monitor all activities on the backend.
This in turn leads to an enhanced client experience, as even last-minute requests can be managed using a simple, personalized application. Most importantly, event revenue is augmented through the up-sell services of a click-and-order interface.
Also, it is easy to track and bill for services that may be missed, or if something wasn’t mentioned in the original contract.
In addition, the real-time reporting feature provides up-to-the-minute status on open and closed orders and requests, added officials.
Recently, Benbria announced that its BlazeLoop mobile customer engagement solution will help retailers increase in-store sales conversion rates by using customer input collected at the right moment. The solution uses mobile and in-store technologies to allow for the creation of a “loop” that the word Benbria uses to describe the process of capturing and directing live customer input to front-line staff for action.
Edited by Braden Becker