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Emirates Islamic Hopes to Stimulate Online, Mobile Banking

By Mini Swamy
TMCnet Contributor

Banks all over the world are offering customers quicker and more secure ways of handling payments. Many of them have introduced online and mobile banking options in response to customer demand, and Emirates Islamic (EI), an Islamic financial institution based in Dubai, looks to follow suit by encouraging its customers to move towards online and mobile banking.

"At Emirates Islamic, 'Customer first' is one of our leading brand values, and this is reflected in the improved phone banking menu and the new Bill Payment campaign from our Direct Banking division," said Faisal Aqil, deputy CEO, Consumer Wealth Management, EI.

EI is hoping to increase its levels of online and mobile bill payments and is tempting its customers to pay bills using their mobile app or online banking portal by offering a few lucky members the chance to win a new iPad Mini. The member with the highest number of online transactions will walk off with the prize. Of course there are certain stipulations regarding the types of payments that will qualify and the minimum amount to be transferred.

Online Banking is a quick and convenient way to manage your finances, pay bills and keep accounts up to date. EI claims that its  free, 24/7 online banking system, is a highly secure and reliable banking platform through which customers can access the bank’s wide range of banking services anywhere, anytime.

EI’s banking app also enables customers to bank anytime, anyplace. It works across all devices and platforms. Users merely have to log in using their user name and password. Using the SMS Banking facility, users can get instant updates on their accounts via SMS alerts.

EI is hoping that the bill payment campaign will encourage customers to use online and mobile banking for everyday use. It’s simple and easy for customers and banks, plus there’s the added incentive of embracing paperless transactions.

Recently EI revamped its system and launched a modern image by introducing IVR (interactive voice response) for financial transactions.

"The enhanced phone banking menu will increase customer experience and satisfaction through offering a more personalised and intuitive experience, empower them to conduct more transactions via direct banking channels and also reduce the number of calls directed to call center agents," said Aqil.

By encouraging direct banking and bill payment through the Web and mobile apps, EI does seem to be slowly moving towards its new vision of personal and commercial banking. 

Edited by Blaise McNamee

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