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SYNETY to Integrate CloudCall with SSP Pure Broking's Software
Call Center Software Featured Articles
March 07, 2014


SYNETY to Integrate CloudCall with SSP Pure Broking's Software


By Jyothi Shanbhag
TMCnet Contributor

SYNETY Group Plc has announced that it has inked a new agreement with SSP, a premier provider of IT solutions to the global insurance & financial services industries. This new agreement will allow SYNETY to integrate its CloudCall with SSP Pure Broking’s software.


As per the agreement, SYNETY’s CloudCall Contact Center solution will be initially integrated with SSP’s internal communications software for around 90 employees, during the first three-year contract. The new integration will provide users from SSP Pure Broking’s support, sales, training, and business development teams with call center functionality, including full call logging and recording.

The CloudCall Contact Center solution provides both inbound and outbound call functionality for their specific CRM. Users can take full advantage of key features including click to call, call recording, Screen pop, CRM Sync, PCI (News - Alert) Recording, conference calling and much more.

Outbound calls can be made through the click of a button from various areas of users CRM, and incoming calls can be displayed as a pop up alert, to agents, using the CloudCall Screen Pop feature.

Derek Findlayson, Commercial, Strategy & Propositions Director at SSP Pure Broking and Keychoice, said, “As a business, we are constantly looking for new ways to drive innovation in our products and support services. Integrating SYNETY’S cloud-based technology into our sales, training and support teams is an important building block in enhancing our customer experience.”

The new integration has helped the company to enhance their proposition further in an area which has become increasingly important to brokers. In addition, SSP Pure Broking has announced its plans to integrate CloudCall into its core insurance software in the near future.

Simon Cleaver, Executive Chairman of SYNETY Group Plc, commented, “I am delighted that SYNETY was chosen by SSP Pure Broking to provide its internal integrated telephony solution, and to develop a partnership that sees CloudCall integrated into SSP’s software solutions. “SSP’s customer base includes many large and prestigious companies which are well-known household names.”




Edited by Cassandra Tucker

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