March 17, 2014
FunMobility: Create Personalized Mobile Marketing
By Mini Swamy
Today’s mobile audience wants marketers and retailers to personally connect with them via mobile promotions that are relevant to their needs; and, indeed, customized mobile advertising appears to be the new norm for marketers. FunMobility, a veteran in mobile Web promotions, has released a new suite of mobile marketing tools, FunMobility 4.0, to prop up the advertising platform.
The new platform reportedly has enhanced geo-promotion and loyalty features and now gives businesses the opportunity to create their own branded, personalized, mobile marketing promotion ads.
The advantage of location-based promotions is that it puts offers and promotions literally on the map. Marketers can identify where users are and appropriately deliver relevant and contextualized ads in real-time, personalizing the delivering of content and helping to engage audiences better.
Mobile audiences are connected to the network and with geo-promotions; marketers can be there when they need help of any kind.
For instance, delivering mobile coupons that can be used at eateries is a nice way to whet the appetite of the hungry consumer, and also drive traffic to the quick-serve restaurants in the vicinity. Likewise, geo-promotions can also help consumers easily find store locations, reminding them when they are near a store with a deal.
Many retailers have been known to provide store geo-coordinates to a mobile advertising service provider, and these ads are delivered within a certain target radius. By targeting customers at the right time and right place, they can help build brand loyalty and drive repeat business.
FunMobility 4.0 adds interactive content into existing multi-channel marketing campaigns and platforms, allows users access its free Fun U training videos and customer support help center, provides fun new mobile Web mini games – all of which can be branded and customized online in a matter of minutes.
SMEs can leverage geo-promotions to grow in-store business driving foot traffic to generate revenue. Marketers can enhance their existing loyalty programs with mobile promotions and use Passbook to create mobile versions of existing loyalty cards.
Competing with large businesses could actually be fun for SMEs using FunMobility 4.0.
Edited by Alisen Downey