March 18, 2014
Veeva Systems Introduces Veeva CRM Engage
By Anuradha Shukla
Veeva Systems has announced the launch of a cloud-based application called Veeva CRM Engage.
This new application is designed to enable life sciences organizations to interact with healthcare professionals (HCPs) using internet on mobile devices.
Engage supports face-to-face, phone, and email customer interactions, and allows life sciences companies to facilitate a two-way dialogue online with relevant, interactive content.
“Today, physicians don’t have time to waste, and they are no longer interested in generic, static, one-way interactions,” said Eric Newmark, program director, Business Systems Strategies for IDC (News - Alert) Health Insights. “They expect information tailored to their specific needs and want answers when, where, and how they desire”
Veeva CRM Engage is an integral part of Veeva’s Commercial Suite, and ensures online interactions work in unison with all other channels. The solution not only delivers superior customer experience but also captures all web activities in Veeva CRM for further analysis.
Veeva Systems notes a Capgemini (News - Alert) November, 2013 survey according to which 70 percent of HCPs prefer digital access to pharmaceutical information.
Also, 40 percent of HCPs agree that digital media offers the most personalized and relevant content. Findings of this survey indicate the relevance of Engage as it enables companies to continuously adapt digital content to accommodate physician preferences.
Part of Veeva’s Commercial Suite for life sciences, Veeva CRM Engage also allows organizations to reuse the same content across multiple channels.
“Veeva’s customers can now easily add new channels as an integrated part of their promotional mix without any business disruption, helping create a differentiated customer experience, faster,” added Paul Shawah, vice president of commercial strategy for Veeva.
Veeva Systems provides cloud-based software for the global life sciences industry. The company was in the news earlier this month for announcing an extension of its global partnership with salesforce.com through 2025.
Edited by Cassandra Tucker