March 26, 2014
Spredfast Announces Launch of Spredfast Partner Program
By Anil Sharma
Spredfast, an independent social relationship platform, has launched the Spredfast Partner Program, which is designed to deliver the industry’s most robust and integrated social platform.
The company, which partners with many of the industry’s leading social technologies such as Kenshoo, Brandwatch, and Bazaarvoice, has announced new partnerships with social business governance company Actiance, and content planning and management company Opal Labs, among others.
Thanks to the partner program, social marketers would now be able to access the tools they value to tell a complete social story and build meaningful relationships from one platform.
“Companies in the social media landscape are constantly evolving and introducing new tools and technologies to meet the ever-changing needs and behaviors of consumers,” said Rod Favaron, CEO of Spredfast, in a statement.
Favaron said that in order for brands to stay on the cutting edge of social marketing and create powerful campaigns, they need an open technology partner dedicated to integrating with the right, best-in-class solutions.
Social marketers with the help of Spredfast’s Partner Program are able to connect and optimize their social efforts through strategic listening, content sharing, enhanced analytics, and data management.
“Our responsibility to our customers is to leverage all the mission critical applications in their marketing stack to build an integrated ecosystem that can bring real value to their users,” said Favaron.
Giles Palmer, CEO and founder of Brandwatch, said that no one company can provide the functional depth needed to equip today’s social marketers with all the tools they need to be successful.
“Brands are facing an urgent challenge: engage with customers across multiple online channels and then piece together a huge amount of data from these different sources. That’s why we partner with companies like Spredfast. Together, our products work seamlessly to enable marketers to maximize impact,” said Palmer.
Earlier this month, Spredfast announced its entrance into Europe with the opening of its first office in the United Kingdom.
In a release, the company said that among the more than 300 enterprise brands that choose Spredfast to manage their strategic social programs, many are already running social operations on a global level. Currently the company said that it serves customers in more than 20 different countries including British Airways, Vodafone (News - Alert) UK, and Reed Business Information - UK.
Now with a U.K. hub in London, Spredfast will be able to support the increasing demand from international brands and further its global expansion efforts.
Edited by Cassandra Tucker