May 12, 2014
Pingup Unveils Mobile API for Real-Time Appointment Booking
By Jyothi Shanbhag
Enabling direct appointment booking on a user’s app or website is an added utility. This was recently made possible by Pingup after it introduced a mobile API that enables directories and software providers to easily add booking capabilities to business listings.
The new Pingup API offers unified integration for communities of consumers looking at directories and local guides, search engines and maps, social and location-based networks and daily deal services. The new app recognizes consumers’ interest to purchase, and them permits them to directly fix an appointment or book a service via their mobile device.
API also lets users easily include a "Book Now" button directly in their listings, allowing them to schedule appointments in real-time, day or night. For booking software providers, the API represents a new marketing channel for its customers.
Salons, spas, healthcare providers and other service-based businesses will have a chance to recognize their future customers who are searching for service providers via their mobile devices. The Pingup API also creates and enhances online service menus for each business, turning menus into content that consumers can take action on.
"Offering the ability to book services directly from a third party business listing represents a leap forward in local search and mobile commerce, and provides more value than reviews or checking-in," said Mark Slater (News - Alert), CEO of Pingup. “We solve the huge fragmentation challenge by seamlessly aggregating the real-time booking availability of top scheduling software providers into one API.”
With its mobile API, Pingup breaks down the barricades of traditional scheduling and is getting back the power of "book it now" to mobile consumers everywhere while opening up new revenue opportunities for directories, local listings and scheduling software providers.
With more than 30,000 properties across 200 business categories on the Pingup platform, the company continues to add thousands of new businesses to its network each month. The company is headquartered in Boston’s Innovation District and backed by Avalon Ventures.
Edited by Rory J. Thompson