May 14, 2014
CloudApps Releases New Version of SuMo Gamification for Salesforce
By Tracey E. Schelmetic
When customer relationship management (CRM) was in its first generation and being adopted by enterprises with contact centers and sales departments, it had a number of problems. For starters, these early solutions were cumbersome, premise-based systems that had major integration problems and implementation times that ran into a year or more.
Once it was finally installed (and paid for), many organizations found that employees simply weren’t using them. They liked their “old” systems and were unwilling to learn new ones. Many of the user interfaces weren’t intuitive, and using the systems felt like it was making more work for employees.
Fast-forward more than a decade later, and more modern generations of CRM are very different creatures. For starters, a large number of them are Web-based and no longer take a dog’s age to implement. Their user interfaces are easier to learn and more intuitive. Increasingly, these newer generations of CRM interfaces are even fun to use, thanks to the idea of “gamification.”
Gamification is a popular concept today when it comes to enterprise solutions. It’s the idea of making an application look and feel more interactive, and more like a video game. Users can compete, either individually or in teams, earn points and “badges,” use avatars and easily track their own statistics and see how they match up against others in the organization.
CloudApps is announcing this week that it has launched its latest version of the popular SuMo for Salesforce application. The new version of SuMo includes enhanced gamification capabilities intended to further motivate increased CRM user adoption and engagement levels, according to the company. SuMo builds upon capabilities that are already delivering customers increased data quality levels; individual user performance tracking & coaching and CRM process optimization.
The new version is also optimized for mobile users, allowing employees to engage with the application regardless of where they are located. The new version has also integrated Chatter to better facilitate social interactions.
“SuMo for Salesforce 4 allows organizations to take the use of game mechanics to the next level,” said CloudApps CEO Peter Grant in a statement. “Using the competitions wizard, businesses can quickly tap into the motivations of employees and stimulate any behavior. By making the app truly mobile and with the new user experience, we can keep CRM adoption at the forefront of employees’ minds and cater for the high quality input of valuable data, such as details for sales leads. This mobile capability enables SuMo to constantly drive employee behavioral change and reinforce the correct behaviors that will allow people to power business performance improvement.”
The new version of SuMo will be debuted at the Salesforce1 event in London on May 22nd.
Edited by Maurice Nagle