May 12, 2015
Digital Experience Accelerator, Accelerates Digital Experience
By Dominick Sorrentino
A newly announced solution called the Digital Experience Accelerator could not have been more appropriately named. From SDL—a leading company focused on improving the customer experience—the newest component of SDL’s Customer Experience Cloud is designed to accelerate website implementation time from weeks to days, allowing for faster delivery of digital customer engagement for consumers.
The Digital Experience Accelerator helps business customers with its quick turnaround time. Faster and easier launching of a Web experience for consumers saves money for businesses, and helps to deliver an online customer experience that can generate return on investment (ROI) with haste.
“Enhancing the customer experience starts with a brand’s ability to get things done right, giving them the time needed to focus on the consumer and allowing them to make decisions that positively impact their bottom line,” said Mark Lancaster, SDL CEO and Founder. “With the release of our Digital Experience Accelerator, we’re making it possible for organizations to be more efficient with less and provide the opportunity to focus on other critical elements of business, resulting in measureable customer experience success.”
The new solution makes this possible in a number of ways, one of which is through allowing users to easily take full advantage of features such as in-context editing, rich media, targeting, and more. Another huge benefit is the fact that the solution provides an open-source experience that can be extended with add-on functions by SDL partners. The source code is available under an Apache 2.0 license.
Developing a polished digital presence in a timely manner—in the form of a website, social media channel, etc.—is pivotal both for marketing efforts and for achieving a desirable customer experience. This is particularly important as customers—Millennials especially—continue to demand an omnichannel customer experience.
In addition to creating a faster time-to-market, which translates to quicker ROI, solutions such as the Digital Experience Accelerator are aimed at creating a high-quality user experience that brands services or products and brings businesses one step closer to achieving the holy grail of revenue: customer loyalty. It does indeed exist, and a positive digital experience is essential for obtaining it.