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SugarCRM Launches App Store to Extend Sugar Deployments

By Casey Houser
Contributing Writer

SugarCRM (News - Alert), a provider of innovative customer relationship management (CRM) solutions, recently announced the launch of SugarExchange, a new app store for distributing third party application and integration software that extend deployments of its Sugar CRM solution.

SugarCRM’s comprehensive set of Application Programming Interfaces (APIs) encourage the development of a wide variety of applications and solutions that deeply integrate into the software’s core and make full use of its industry-leading features. The company even provides developers with its source code to ensure maximum flexibility and seamlessness, offering a level convenience that most competitors’ APIs cannot match. Now customers have easy access to these innovative extensions through SugarExchange.

Built upon the AppDirect technology platform, the store features a variety of applications that are organized into several categories: Marketing, Sales, Service & Support, Integration & Management, Productivity and Data & Analytics. The Sugar software in combination with certified extensions developed by official Sugar Technology Partners effectively centralizes customer data for use in many types of other applications and business processes, and is therefore indispensable for maintaining positive customer relationships.

Users of Sugar Community Edition (SugarCE) — an open-source version of the software — do not have access to the full range of applications found on SugarExchange but are not out of luck. A new SugarCE-Add-Ons repository hosted on GitHub provides these users with an impressive range of add-ons and extensions while fostering an innovative community of developers to continue expanding upon the software’s capabilities.

“When we launched Sugar 7, we began the process of separating our Commercial and Community editions of Sugar to better serve our growing roster of enterprise clients,” said Clint Oram, SugarCRM co-founder and chief technology officer. “With the launch of this new commercial-only version of SugarExchange, we’ve taken the next step in the evolution of our ecosystem, and made it easy for our commercial customers to find the rich set of business-grade solutions they need to make Sugar their engine for customer engagement across the enterprise.”

Customers can now access the SugarExchange and all applications on it; those interested in joining the developer community can stop by the company’s GitHub page or refer to the official website for information on joining SugarCRM’s Technology Partner Program.

Edited by Maurice Nagle

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