June 17, 2009
ACCU Upgrades to Consona Customer Management Version 6.0
By Raju Shanbhag
The Australian Central Credit Union (ACCU) has completed an upgrade to Consona’s (News - Alert) Customer Management Version 6.0 on its five-year anniversary as a Consona CRM customer.
ACCU has been a customer of Consona since 2003 and notes that what attracted the company to Consona’s solutions was that the software could be tailored around the needs of the company.
Earlier, ACCU’s functioning had to be designed around the software they purchased. The company also feels that the Consona CRM solution meets their long term needs.
Consona Customer Management helps companies to collect customer information from disparate systems and provides an overarching front end. This enables employees to see the complete array of a member’s holdings and interactions with the organization across all channels. Praising the convenience and efficiency of the new system, ACCU received immediate positive feedback from staff and members.
“I can’t overstate the value of our partnership with Consona CRM,” said David Hombsch, senior manager of technology services at ACCU.
“Over the past five years working hand-in-hand with the company, we’ve succeeded in meeting our business objectives, and we continue to look to the system to support ongoing strategic initiatives. What attracted us to Consona CRM was the solution’s ability to mould to our business processes”
The Consona CRM solution allows ACCU to easily locate or compose customized documents and correspondence and see members’ holdings and interactions across all channels of the organization at a glance. ACCU can also reduce and streamline manual and semi-manual work processes with the help of Consona CRM.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.
Edited by Stefania Viscusi