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Kadient Announces New Sales Playbook Partner Network
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December 14, 2009

Kadient Announces New Sales Playbook Partner Network

By Susan J. Campbell
TMCnet Contributing Editor

Kadient, a company focused on delivering sales enablement tools, has reportedly announced the launch of its new Sales Playbook Partner Network. This new network is designed to bring together a variety of sales-focused businesses that can benefit from a company’s implementation of Kadient’s interactive, CRM-enabled Sales Playbooks.

'The partnerships we are building with well-respected players in the sales enablement space will go a long way to benefit sales teams by bringing all the important elements of successful selling together in one place -- a sales playbook,' Kadient CEO Brian Zanghi, said in a statement.

Kadient’s Sales Playbook Partner Network includes a few key categories such as Sales Methodology Partners or companies that have designed a sales methodology and recognize the benefits of using Kadient’s playbooks as a delivery mechanism to drive consistency and reinforcement of their process through their clients’ organizations. Partners falling into this category include The Complex Sale, CustomerCentric Selling, Sales Performance International and Baker Communications.

'When I learned of Kadient's approach for driving a sales process, I was immediately convinced that this would be a valuable tool for our clients. Kadient's Sales Playbooks are an obvious vehicle for the Complex Sale methodology that will help the work we do for our clients make even more of an impact on their bottom line,' Rick Page, president of The Complex Sale, said.

The Sales Tools and Messaging Partner category includes companies that view the playbooks as a way to reinforce powerful messaging, content and tools for sales teams throughout the sales cycle. Current partners include Product 180, Partners In Productivity and WhiteboardSelling.

Technology Implementation Partners are those companies to place priority on their products that drive greater productivity and revenue. Those who are implementing CRM view adding Kadient to their suite of products as a way to increase user adoption and boost sales. Current partners include Astadia and The Meadows Sales Technology Corp.

'Kadient's seamless (News - Alert) integration and their Playbooks' delivery of leads, opportunities, and account content, makes them an invaluable tool for salespeople. And beyond the benefit to our clients, this partnership helps us drive greater services revenue,' said Blake Wolff, president and chief sales officer.
Last month, Kadient announced that its Sales Playbooks now fully integrates with Oracle Customer Relationship Management or CRM System. This implementation will help to further solidify Kadient’s offering in the market. As companies begin to recognize the value this new partner network has to offer, growth is likely. 

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Amy Tierney

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