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Eloqua and Salesforce.com Solution Reaches More than 300 Customers
June 09, 2009
Eloqua has announced that the company has reached more than 300 joint customers in partnership with Salesforce.com. These companies include AON, Brightcove, Infoblox, Proofpoint (News - Alert) and Taleo.
The CRM solution by Eloqua and Salesforce allow companies to track all lead generation activity, which includes email opens and click-thrus, website visits, click-stream and form submissions. All of this data is viewable by sales representatives in the activity field from within Salesforce CRM.
To stay ahead of the competition, companies need to increase their sales and marketing insight and effectiveness. With the solution provided by Eloqua and salesforce.com, companies can look to automate and integrate lead generation and tracking.
“Businesses are increasingly looking for ways to improve their business process and integrate mission critical applications," said Joe Payne, CEO, Eloqua. "Salesforce.com (News - Alert) has been Eloqua's most strategic partner since our inception. We are proud of the success we have achieved to date and look forward to teaming with salesforce.com to deliver customer success with sales and marketing in the cloud in the days, months and years to come.”
Eloqua automates, executes, and measures key marketing and lead management processes. Eloqua's award-winning Eloqua Conversion Suite caters to various needs of businesses such as small companies, global enterprises. It provides advantages such as unparalleled flexibility, functionality, and results.
Companies can generate more deals and help sales reps increase productivity with the help of Salesforce CRM. Allowing customers to get started quickly, with no software or hardware to install, Salesforce CRM is delivered via the cloud computing model. Within Salesforce CRM, Eloqua Conversion Suite can be used to extend the marketing capabilities.
The company recently introduced Eloqua Prospect Profiler, a new CRM-based sales intelligence tool. This marks the first step in a march toward the next generation of marketing automation technology and a greater alignment of sales and marketing through content, collaboration and actionable analysis. Eloqua Prospect Profiler provides an intuitive graphical summary of prospect online activities and behaviors. Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
Edited by Jessica Kostek
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