The Reynolds and Reynolds Company recently unveiled dealerPAD, a mobile version of the Reynolds Contact Management solution developed for use on the iPad that will be offered as an additional benefit at no charge to Contact Management customers.
“dealerPAD provides dealership personnel immediate access to customer and dealership information, without being confined to a desktop PC at the dealership,” said Jon Strawsburg, vice president of Product Planning at Reynolds and Reynolds, in a release. “With this information at their fingertips, dealers are able to respond more quickly and accurately to customer requests, which can lead to increased customer satisfaction, lead conversion, and sales revenue for the dealership.”
“We've designed dealerPAD to be a 'game changer' in helping dealers improve their sales processes and improve customer relationships, inside and outside of the four walls of the dealership. Ultimately, our products are measured by the results they deliver for dealers.”
With dealerPAD, dealers can access important functions of Contact Management from anywhere, including creating and updating customer records to searching dealer inventory.
According to the release, Contact Management for the ERA dealership management system is one of the most comprehensive and widely used customer relationship management (CRM) tools for car dealerships. By helping dealerships drive efficiency into their CRM process, Contact Management enables dealers to more effectively reach, attract, and retain sales and service customers.
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John Lahtinen is Community Development Editor for TMCnet. He has more than 15 years of combined professional and educational experience involving news, education, and marketing. John holds a master's degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a bachelor's degree in English from the State University of New York at Plattsburgh. To read more of his articles, please visit his columnist page.
Edited by Jennifer Russell