PSCars.com recently announced that it has released three major components of its online vehicle shopping technologies for licensing which will assist dealers in offering their online customers a wide range of features that are more compelling and attractive. All of these new features can be offered on the dealers own website to enable them to boost their sales.
In a release, Dan Kodsi, PSCars.com CEO, said, “When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’ Our decision to license these tools provides an answer to meet this market need.”
One of the urgent requirements in the market is for dealers to realize that most of their websites have been designed to offer the customer more information instead of being more buyer friendly, which is a key factor when it comes to selling cars.
Mike Pitre, dealer principal at Carleton Ford, was extremely happy with PSCars.com saying his website was completely transformed and the amount of interaction that he now has with his customers is phenomenal. His business has seen an immediate increase in sales.
“I’m so pleased that Turbo Marketing Solutions introduced us to PSCars.com,” said Pitre. “With our new website and the PSCars.com tools, shoppers are able to research and configure any vehicle they want, negotiate price and terms with us, all without leaving our site; it has opened up doors that were not previously available to us. We are a smaller dealership, selling around 300 new and used vehicles a year. Now, all of a sudden, we have the presence of a giant online; the metropolitan auto buyer views us as big as anyone else and business is booming.”
The licensing tools that PSCars.com provides can be bought either as a package or a la carte add-ons to a dealer’s website. All of these tools have been specifically designed to help dealers effectively leverage their websites and social media presence to sell new and used vehicles.
“The licensing of these tools does not change our core mission, which is to transform how online vehicle shoppers can find, configure and purchase vehicles,” added Kodsi. “We realized, however, that dealers want to use their websites to play a larger role in selling vehicles. The PSCars.com tools effectively turn a dealer’s website into a virtual auto mall.”
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.
Edited by John Lahtinen