No auto dealership can survive without sales. And, while you can just sit back and wait for people to wander into your showroom in the hopes they are looking to buy, the more effective method is one that encourages proactive interactions. With an auto dealer CRM solution, your staff is already well on their way to improved sales.
DealerSocket offers a robust auto dealer CRM solution that allows you to effectively manage your phone ups, fresh ups and Internet leads all with one tool. You’re already investing tens of thousands of dollars every month just to get the phone to ring, encourage people to come in for a test drive and generate the Internet traffic you need. When you have the right tools to improve engagement and increase sales staff accountability, you can also sell more cars.
The auto dealer CRM solution available from DealerSocket ensures you gain access to increased capabilities and features, including fresh-ups that are easily entered with the use of reverse phone number look up. With an additional charge, you can also implement a DL scanner.
You’ll also enjoy the automatic tracking of your phone-ups that are easily entered through telephony integration. Your Internet leads are automatically captured and tracked from all lead providers. This capability is certified with all major OEM’s, including Acura, Honda (News - Alert), Lexus, Toyota, GM, Hummer, Chevy, Jeep, Chrysler, Dodge, Mini, BMW, Mercedes, Porsche, Smart, Audi, VW, Ford, Volvo, Jaguar, Infiniti, Nissan, Hyundai and Kia.
If you’re preoccupied with a prospect, but need to respond to an initial lead, the auto dealer CRM solution allows you to do so through your PDA device or smartphone. You can also automatically create Daily Workplans for sales reps, managers, Internet managers, BDC reps and more to ensure the effective management of daily customer and prospect follow-up using campaigns.
DealerSocket’s auto dealer CRM ensures easy reporting to boost accountability, easily manage appointments, seamlessly track closing ratios and improve overall marketing effectiveness. All necessary forms can be printed with the correct customer and vehicle information to help speed the buying process for all customers. Plus, all sales leads can be routed according to source, schedule, make, new/used, previous sales person, etc., while also escalating those leads to the appropriate personnel.
Vehicles in your inventory can be configured with Inventory Manager, allowing the auto dealer CRM to integrate dealership images of used vehicles. This capability includes Stock Images of all vehicles both new and used, tracking back to 1982.
Use the auto dealer CRM within your Internet department to enable auto responders, email blasts, vehicle brochures, email templates and more to ensure the immediate and effective follow up with all prospects and customers. In the end, you’ll increase your efficiency and productivity to sell more cars.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Chris DiMarco